Corporación Empresarial ONCE (CEOSA) took on a new corporate identity back in mid June. Based on the previous design, the new logo updates, modernises and aims to make the brand image clearer and more transparent, whilst at the same time revitalising its essential values, developing the design along a coherent line of evolution, without breaking with the previous graphic language.

CEOSA’s new and improved corporate identity was finally unveiled following several months of joint collaboration with the firm Technosite, from Fundosa Grupo, which summarised all the applications of the renewed logo in a new “Corporate identity handbook”. This document provides a new basic reference tool for everything surrounding the graphic identity of the Corporation and all institutional communication actions in which the CEOSA brand must be visually present. The Handbook includes the basic rules and instructions for its use and application on different graphic communication media used regularly (from stationery to indoor signage, vehicle signs, publications, merchandising, etc.), throughout the entire CEOSA structure, both its Corporate Centre and each of its subsidiary companies.

The first CEOSA logo dates back to 1993, and was modified slightly five years later. Now, half way through 2009, the new image reflects all the attributes of the CEOSA brand much more clearly: modernity, transparency, dynamism, attention to detail, seriousness, competence, solidarity, and social and economic profitability and responsibility.