From 31 January to 4 February, Confortel Hoteles was present at the 27th edition of Madrid’s International Tourism Trade Fair, FITUR, held at the Juan Carlos I Fairgrounds. The fair gathered 11,500 companies in the travel industry from Spain and abroad. At FITUR, the hotel chain of CEOSA Group presented the new spaces in its hotels, created to reflect the change in corporate image both in new establishments and in already existing ones. The new spaces –including the multi-purpose room, intended to be functional and comfortable– will be found in lounges and common areas in all four-star Confortel hotels. 

On twelve small flat screens and a 50” screen, customers and professional visitors could see the new image values and products. Lighted to create nice and intimate spaces, equipped with surprisingly innovative furniture, painted in colours whose contrasts reflected the group’s cheerfulness, and structured to combine open spaces with isolated or unique corners, the stand proved to be a pleasant experience for those who visited it. 

Also at FITUR, Confortel introduced its new website, now featuring an express sales application launched a few days before the fair. We will come back to this below in this newsletter.

In addition, the Madrid Tourism Fair made a good framework to sign important agreements with partners and customers.